Tuesday, April 16, 2019

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Top Digital Marketing Trends in 2019



Top Digital Marketing Trends in 2019
As digital trends evolve per annum, marketers should remember of the changes so as to simply adapt to rising technologies and keep ahead within the market.

 This will facilitate them gain a competitive edge and become able to develop new ways that to grow their businesses, generate leads and improve the connection with their existing customers.

 To help you determine where the trajectory is heading over in 2019, we’ve listed out Top digital marketing trends that you can take advantage of to improve your marketing strategy and meet the desired outcome.

  1. Voice Search 
  2. Smarter Chat 
  3. Micro-Moments 
  4. Augmented and Virtual Reality Marketing 
  5. Live Videos - More Stories 
  6. AI and Machine Learning 
  7. Engagement-Based Email Marketing 
  8. Rich Lead Profiling 
  9. Browser Push Notifications

1. Voice Search

 
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Did you know that 28% of search queries are already done by voice? And that by 2020, five hundredths of all world searches are voice searches? In fact, India is seeing 270% year on year growth in voice searches, as revealed in the recent Google Event.

 The rapid adoption of personal assistants - Alexa, Siri, Google Assistant, and Cortana - is changing the way consumers search the internet. Voice search is fast becoming the preferred mode for people to interact with their connected devices.

 This is now becoming popular rather than texting because it is convenient, ease of use and its efficiency & speed is great. It takes almost the comical situation. Now it's playing a major role in the field of digital marketing where voice searching methods are preferred for generating leads and converting them into customers.


Why is voice search so important?

  • The traditional screen interface is losing out to voice
Over the last decade, laptop and mobile screens have been the primary ways users have interacted with the internet. However, with the advent and growth of voice assistants, particularly smart speakers like Google Home and Amazon Echo, this is changing.. and changing fast!
  • For new internet audiences, voice is the preferred mode of input
The second thing which makes voice so important is the ability to reach new audiences. While there are indic keyboards to help these new users, voice is also a natural way to ask a question or query. Google is seeing a 270%year-on-year growth in voice queries in India. As a marketer, voice is your gateway to reach them.

How you can make voice a part of your marketing strategy:

  • Relook at your keyword strategy
  • Optimize for the Answer Box
  • Prioritize Local SEO
  • Leveraging Google Home Actions and Alexa Skills

As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase their click-through rates.

2. Smarter chatbot

Chatbots have been rising in the few recent years and still persists in 2019.  45% of end users prefer to use Chatbots as a major means of communication in customer service.

Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience - without really doing much. They offer real-time assistance to the user, dedicated support and proactive interactions where they ask questions to understand the real problem.

Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide. Messaging traffic is expected to double by 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillion by 2019 globally.


3. Micro-Moments

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As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions.

Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these types of micro-moments to create targeted content and advertising.


4. Augmented and Virtual Reality Marketing

Augmented reality ads are one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the "offer" with the "reality" of the buyer.


5. Live Videos

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A live video strategy engages viewers in immediate and authentic ways in which alternative social media formats.

Customers expect live video at each step of the thought method. To meet this growing demand, savvy brands are finding new ways in which to use tools like Livestream and Facebook live in their promoting stack.

 Moreover, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories.

 Live streaming content allows marketers to engage with their leads in the quickest way possible, improve their relationship with followers, reach a broader audience and boost their social channels traffic.


6. AI and Machine Learning

 
Machine Learning

AI permits marketers to anticipate future probable patterns of their customers supported collected data. With this data, marketers can then determine how to better engage with their active buyers using different channels such as direct mail, sales outreach, or digital advertising.

 Several industries like food and beverage, e-commerce, life science, and healthcare have started using AI. For instance, many food retailers use big data to determine the best delivery times of their products. This is done by gathering data from different sources such as the weather, road traffic, and temperature. Furthermore, big data can help determine the effect of all these factors on food quality.

7. Email Marketing

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As email marketing is getting smarter, marketers have started to care more about sending emails to subscribers who are active on their lists. For instance, if a contact highly engages with your emails, he should be regularly nurtured with content and updates about your company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email for a certain period of time, he will be considered as a dormant contact and will no longer receive additional emails.

8. Rich Lead Profiling

Offered by companies that collect and manage complex data for millions of leads and businesses, data enrichment has become more and more important. Marketers use information enrichment to reveal a lot of details concerning their leads and personalize their approach once trying to contact them. The great advantages of data enrichment are that it removes any wrong or inaccurate information that companies might have about a specific lead such as his email, phone number or street address.

 The final step is the optimization process. With the different data enrichment tools available, these data are used to create useful insights. Marketers ought to draw unjust conclusions so as to send every one of their leads, an account-based email that specifically addresses his needs which in turn boosts the potential to convert him throughout the funnel.


9.  Browser Push Notifications

Push notifications are stepping into the realm of browser technology and are one of the most common internet development trends for 2019.

 Companies use browser push notifications to succeed in their leads a lot of effectively and communicate with their audience during a lot of powerful methods. Another major role such notifications play is retaining customers and improving conversion rates. Ecommerce companies for example, use browser push to retarget their shoppers who abandoned their shopping carts and entice them to complete their purchases.

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